![]() And if you have 1000 clients who all want a table at Le Caprice on Valentine’s Day, you can’t deliver, which puts fault into your model.” “If you want to scale your business, you need more clients to pay you more money, but if they pay more money they want more time and they want more access. Despite its success, Johnstone quickly realised its limitations, acknowledging that whilst it was ‘hugely enjoyable’ to network as a job, it lacked opportunities for scale without losing the cornerstone exclusivity proposition. On return to the UK David launched one of the first lifestyle management companies in London, the Saville Row Tailor Made Club, linking affluent individuals with prestigious venues and lifestyle events. Luxury is not just about the product, it’s not just about what you buy, it’s the way it’s bought and the way it’s presented to you and the service that goes behind it.” Luxury for me is accessibility, limited supply, and coming from a hospitality background, service is absolutely paramount. “Seeing a handful of cultures and the way they appreciate luxury, service and access, I’d say that very much did form my ethos now. Founded by luxury lifestyle entrepreneur, David Johnstone, they key is more network than accessory, not available for sale to the general public and giving the owner access to some of the most sought-after venues and events in the world.īeginning his career at Grosvenor House at the age of 18, trying his hand at everything from ‘pot washing to reception to waiter to concierge’, David eventually became personal assistant to an Indian self-made telecoms billionaire, travelling the world and developing an inherently global understanding of luxury. Whilst the Key-2 Luxury may be an eight year old business, in a luxury world returning to its core values – bespoke products, limited availability and service-as-paramount to name a few – it has become particularly timely and relevant.
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